Recommended Licensed Australian bookmakers

Free Bet Deals is where punters and bookmakers meet. You can get valuable online betting information by browsing through our website. We profile the best Australian bookmakers that are licensed to operate in Australia. This will help you select the most suitable betting site for your wagering needs. There’s no need to go anywhere else, as we offer everything you need to boost your online betting experience.

Providing our customers with useful and relevant information is our primary goal. We make sure the details included on this site are correct and updated at all times. Compare each bookmaker with our review rating and their free bet sign up offers, for further information, click on the relevant links for a detailed bookmaker review of each bookie.

William Hill

Founded in 1934, UK betting behemoth William Hill has finally and officially opened for business in Australia. Having taken over the popular Sportingbet brand, Australian punters can expect a lot from the Aussie version of William Hill. Existing members will enjoy loads of promotions on Australian horse racing and sports, whilst new eligible members can consider William Hill’s deposit bonus. These value-adding offers, plus the benefit of betting with a global power, make William Hill a bookie that we are happy to recommend.

William Hill Details

Bookie Rating: 5.0
First Bet Bonus QLD, TAS, ACT, NT
Regular Promotions Yes
Reliability Global bookmaking giant

Visit William Hill


Neds is the newest betting agency to enter the Australian fray. They have raised awareness with some aggressive TV promotion; to back it up, they are offering some generous weekly sports betting offers to eligible residents.

Neds Summary

Bookie Rating: 5.0
Deposit bonus Eligible residents
Regular Promotions Yes
Best Racing Product Best of the Best

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The former Beteasy brand has been wholly absorbed by CrownBet. The new brand has been bolstered by the investment of the James Packer owned Crown Resorts. This partnership comes after recent changes including: the amalgamation of Betfair’s sportsbook arm and the 2014 investment in Beteasy by Australian online bookmaking pioneer Matthew Tripp. Punters need not be concerned as they are sure to benefit from CrownBet’s aggressive marketing strategy, which includes: an array of weekly bet promotions and competitive sports betting products. Find out more by reading our CrownBet review.

CrownBet Betting Agency Details

Bookie Rating: 5.0
Member rewards Eligible residents
Regular Promotions Yes
Best Racing Product Best Tote Plus

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With the backing of gaming giant Ladbrokes, Betstar now offers new customers great value promotional betting products and regular promotions. Betstar places a particular emphasis on Australian horse racing and provides great value betting products like Best of the Best and ‘Pick Your Own Odds’. For a detailed review of their service and promotional offerings, read our Betstar review.

Australian Bookmaker Betstar Information

Bookie Rating: 5.0
Formerly: Eskander Racing
Regular Promotions Eligible residents
Best Racing Product Best of the Best

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Newly formed Australian betting company is making an impression with new punters owing to its bonus offers for eligible residents. Better still, they are the equal of any bookmaker when it comes to delivering value on horse racing betting. Read our review to find our more about them. Quick Review

Bookie Rating: 5.0
Deposit bonus QLD, NT, TAS, ACT
Regular Promotions Yes
Best Racing Product Best of the Best


Sportsbet is one of the biggest bookmakers in Australia. Their size and brand power allows them to provide punters with betting options on the widest range of sports and racing events. They provide money back specials on all of the major sport events, as well as regular horse racing deals. The promotions offered by Sportsbet are the chief reason why they enjoy the best strike rate when it comes to retaining clientele. Find out more about the Sportsbet free bet offer and other promotions.

Sportsbet Bookmaker Details

Bookie Rating: 4.5
Sign up bonus Eligible residents
Regular Promotions Yes, 4-5 per week
Best Racing Product Top Tote Plus

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Unibet is now operating out of Sydney, Australia after receiving a license to become an official Australian bookmaker. This is good news for punters. They offer some generous promotions on all sports and have cash back offers for mobile betting and losing multi bets. They are already highly competitive in the Australian market in terms of their product offering and they are sure to bring their wealth of global bookmaking expertise to the industry for the benefit of their members. For more information, read about Unibet’s offers and promotions.

Unibet Information

Bookie Rating: 4.5
Interface Awards-winning
Regular Promotions Highly competitive
Best bet type Top Fluctuation

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Ladbrokes Australia is the Australian arm of the worldwide Ladbrokes brand. They offer eligible new customers a deposit free bet on signing. Ladbrokes offer some great value racing bet types including Best of the Best and they also provide their loyal customers with weekly refund promotions. Read our review.

Australian Operated Bookmaker Summary

Bookie Rating: 5.0
Feature product Odds Boost
Regular Promotions Yes, 4-5 per week
Best Racing Product Best of the Best



Australian licensed bookmaker Centrebet delivers innovative and great value sports and racing products to its clients. The Centrebest racing bet type and the pick your own line and match bets are unique to the Australian market. Find out more by viewing our comprehensive Centrebet review page.

Australian Operated Centrebet Summary

Bookie Rating: 4.5
Deposit Bonus N/A
Regular Promotions Yes
Best Racing Bet Type Centrebest

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Palmerbet is the culmination of more than 30 years hard work and toil for one family in the betting rings around Sydney. Following in their grandfather’s footsteps, the Palmer brothers formed online sports book Palmerbet. They are competitive with the leading bookies from Down Under on many fronts, in particular, great value sports betting promotions. Find out more about them by reading our Palmerbet bookmaker evaluation page.

Australian Bookmaker Palmerbet

Bookie Rating: 4.5
Feature promotion $2 Lines
Regular Promotions Yes
Best Racing Bet Type Best of the Best

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Bet365 is one of the largest and most reputable bookmakers in the world. They are now licensed and operating in Australia at They offer exposure to a greater range of international markets for Australian customers. Bet365 Australia also offers new account holders access to regular bonuses. In addition to this, they provide some highly competitive horse racing products. The Bet365 Best racing product represents very good value for serious punters. Find out more about this Australian bookmaker by reading our Bet365 review

Bookmaker Bet365 Summary

Bookie Rating: 4.5
Deposit Bonus N/A
Regular Promotions Yes
Best Racing Product Bet365 Best

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Betfair is the only licensed betting exchange provider in Australia. The advantages of betting on an exchange are many; generally though, punters receive better odds as well as having the ability to bet that an outcome will lose. Find out why we believe having an account with is a must by reading our betfair exchange review.

Betfair Australia Information

Bookie Rating: 4.5
Informative The Betfair Hub
Good odds? Yes, the highest odds
Best Feature Lay Betting

Visit Betfair

Former Australian Betting Agencies


On Tuesday 17th March 2015, the Beteasy brand became CrownBet. As such, the Beteasy brand is no longer in use. Crownbet is exactly the same operation as Beteasy, but just running under a different name. In their short time, the 100% Australian owned Beteasy brand, attracted significant interest from the Australian market as a result of some amazing promotional deals. Their state-of-the-art website and mobile device interfaces are still in use today under the new Crown brand. Read more about the former Beteasy brand on our Beteasy review page.

Australian Bookmaker Beteasy Details

Former Rating: 4.5
Deposit Free Bet See CrownBet
Promotions N/A
Former Racing Product Best Tote Plus

Read about CrownBet

Sportingbet Australia was Australia’s largest online bookmaker. In February of 2014, William Hill took over the Sportingbet bookmaking operation and rebranded the business William Hill. The change is significant as the Sportingbet brand was very strong, obviously William Hill didn’t believe it to be strong enough; the move is likely to lead to increased competition within the Australian industry among the major competitors.

Bookmaker Highlights

Former Rating: 4.5
Deposit Bonus N/A
Regular Promotions N/A
Known for free competitions

Read more on William Hill


The Betezy brand is no longer in operation. The Betezy business morphed into new brand Beteasy, which has subsequently changed to CrownBet. Existing customers of Betezy are automatic new customers of CrownBet. The good news is that like Betezy, the new brand is still 100% Australian owned. For more information on the former Betezy, read our Betezy review.

Refer to Australian Bookmaker Beteasy Summary

Former Rating: 4.5
Bonus N/A
Regular Promotions N/A
Old Racing Product Top Fluc

CrownBet review


In 2014, the decision was made by the Paddy Power Group to merge the Iasbet brand and business into the Sportsbet business. The Iasbet brand no longer trades and all former Iasbet customers have had their accounts transferred to Sportsbet. The good news is that all of the features that made Iasbet a good reliable bookmaker are now in place at Sportsbet, but in addition, customers now enjoy a greater array of wagering promotions. Read more about the former Iasbet by reading our Iasbet review.

Refer to Sportsbet Bookmaker Summary

Former Rating: 4.5
Bonus N/A
Used to Offer Double Winnings
Former Feature Premier Ratings

Read Sportsbet Review


Luxbet, the online bookmaker backed by Tabcorp, formally closed its doors in December 2017. After years of providing a great service to Australian punters, Tabcorp decided to pull the pin on the brand. For more information, read our Luxbet review.

Australian Bookmaker Luxbet Summary

Ceased operating: Dec 2017
Ownership: Tabcorp Holdings

Detailed Australian Bookmaker Reviews

The information contained in each of our bookmaker review pages, focus on providing you with the information that really matters. Rather than give you a blurb about the history and when the bookmaker started operations, we tell you about their free bet offers, their weekly promotions to existing customers, the betting products that they offer and any other bonus or inducements that they might provide to both new and existing customers. The reason why we do this is because this is the information that directly affects your bottom line.

Whilst it is great to provide details of the look and operation of the website, the fact is that most bookmakers now run very efficient mobile device friendly online services. If there is an issue with the ease of use of a site, of course we will let you know, but otherwise we will continue to bring you the information from Australian bookmakers that really matters.

Free Bet Deals offers a variety of options when it comes to free bet bonuses offered by the country’s top bookmakers. Contact us if you’re having trouble using our website. We’ll be happy to assist you in every way we can.

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