BlueBet is run by former Sportingbet CEO Michael Sullivan; if you are familiar with the Sportingbet brand, it should come as no surprise that BlueBet offers a bookmaking service full of value-add features. Eligible members can participate in weekly betting promotions while the list of betting products is competitive with Australia’s top betting sites.
The sign up process
Register a new BlueBet account
Make a deposit
Start betting with BlueBet!
BlueBet commenced business during the 2015 Spring Carnival. BlueBet is licensed and regulated by the New South Wales government and is led by former Sportingbet boss, Michael Sullivan. A 100% Australian owned company, BlueBet was formed to take on the influx of international bookmakers that have arrived in Australia, and provide a more personalised bookmaking service.
BlueBet can offer you a vast array of betting markets on a wide range of sports. They are official partners of the AFL, NRL and major Australian sporting leagues. New, eligible customers to BlueBet can receive a sign-up bonus, while the betting promotions are generally available to all existing members, except for New South Wales and South Australian residents. BlueBet’s top horse racing product is the Top Fluctuation.
BluBet’s top horse racing product is the Top Fluctuation. The product gives you the highest average price for horses during official betting on a race, it is also the best product offered by Sportsbet. BlueBet does not provide the Best of the Best that is available with TopBetta.
A rails bookmaker service
BlueBet differs from the major international bookmakers like Bet365, by offering a more traditional bookmaking service. In other words, they are prepared to take on horses and provide valuable odds, as opposed to playing the risk-averse numbers game. Michael Sullivan was a former rails bookmaker and is prepared to throw up big prices if he believes an outcome is vulnerable.