Mad Bookie

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Why Mad Bookie?

Mad Bookie is the pick of the online betting sites owned by PlayUp Interactive. They provide useful betting products and even provide the odd promotion for eligible customers. Their feature promotion is Mad Lays where they select one horse every Saturday and offer top value odds.

Mad Bookie Review

Mad Bookie commenced business in 2015 with a license from the Norfolk Island Gaming Authority. In 2017, Mad Bookie was taken over by TopBetta. The acquisition was positive for Mad Bookie as it meant they were now licensed and regulated by the Northern Territory Government, and; the Norfolk Island Gaming Authority disbanded shortly after that. In 2018, PlayUp Limited bought both the TopBetta and Mad Bookie operations and, they remain their current owner. As a result, Mad Bookie remains 100% Australian owned.

Mad Bookie can offer you, the punter, a suite of worthwhile initiatives, including regular promotions, Best of the Best betting and their Mad Lays product. Mad Bookie will not offer you the same level of bonuses as BetEasy; however, to regularly offer the Best of the Best product puts them well ahead of a bookmaker like Bet365 when it comes to horse racing betting.


Mad BookieHighlights

  • Australian owned and operated
  • Mad Lays
  • Best of the Best
  • Worthwhile promotions
  • Sports Zone

Mad Lays

Mad Bookie’s Mad Lays product is a real feature of their service. Every weekend, they effectively lay an outcome by posting high odds on a head to head outcome. Often, this is on an AFL or NRL match. Providing boosted odds is not something new amongst bookmakers, but the difference is Mad Bookie will allow you to place your normal sized bet.

Best of the Best

Mad Bookie provides you with access to bet on horses using the Best of the Best product. This gives the higher of the three totes or the Top Fluctuation. It is commonly available these days, even Palmerbet offers the product, but some of the biggest betting agencies do not.

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