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Who is PlayUp?

PlayUp is Australia’s newest bookmaker. The PlayUp brand is owned by PlayUp Ltd, the owner of betting sites: TopBetta, ClassicBet and Mad Bookie. The PlayUp brand combines the force of each of brand into one betting site. PlayUp is licensed and regulated by the Northern Territory government and it’s headquarters are in Sydney. PlayUp promises to make betting fun by offering fantasy sports betting, traditional fixed odds betting and promotions geared towards eligible, recreational players.

PlayUp review

PlayUp combines the might of existing betting brands ClassicBet, TopBetta and MadBookie into one betting brand.

The early signs are positive for punters, PlayUp provides Best of the Best on Wednesday and Saturday metropolitan meets and the Best Tote or SP product on all Australian race meets. PlayUp also provides a small number of betting promotions to residents from eligible states, if you are from NSW or WA you will not gain access to these promotions. The horse racing products available with PlayUp are the major reason registering a new account with them.



  • Australia’s newest betting site
  • Best of the Best
  • Innovative products
  • Best Tote
  • 100% Australian owned

PlayUp Best of the Best

PlayUp offers the Best of the Best horse racing product. You can place bets on metropolitan horse racing meets and receive the highest dividend declared by the three national totes or the Top Fluctuation. Nowadays, only a few betting sites, provide this product.

Best Tote or Starting Price

PlayUp offers the Best Tote or Starting Price product on all Australian horse races. The product means that you can bet at anytime on any horse race and the receive the higher of four different dividends; the three national totes and the Official Starting Price. Used continually, the Best Tote or SP product can deliver similar returns to odds boost products.

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