Who is PlayUp?
PlayUp is Australia’s newest bookmaker. The PlayUp brand is owned by PlayUp Ltd, the owner of betting sites: TopBetta, ClassicBet and Mad Bookie. The PlayUp brand combines the force of each of brand into one betting site. PlayUp is licensed and regulated by the Northern Territory government and it’s headquarters are in Sydney. PlayUp promises to make betting fun by offering fantasy sports betting, traditional fixed odds betting and promotions geared towards recreational players.
The registration process
Open a new PlayUp account
Deposit some funds
PlayUp combines the might of existing betting brands ClassicBet, TopBetta and MadBookie into one betting brand.
The early signs are positive for punters, PlayUp provides Best of the Best on Wednesday and Saturday metropolitan meets and the Best Tote or SP product on all Australian race meets. PlayUp also runs a rewards program that draws comparisons to BetEasy’s My Rewards. Points can be earned by placing bets on selected markets as well as when depositing funds. PlayUp offers two promotions on a regular basis that are worthy of mention: Lay of the Day and BoostUp. BoostUp is similar to Unibet’s price boost and other similar products, but Lay of the Day is new. The product provides a significant price for a selected runner, usually a favourite, on a nominated Saturday race.
BoostUp is the odds boost product available with PlayUp. Typically, you will be allowed one BoostUp per day which will see the odds of your selection increase well above their current quote. Though odds boosts are now commonplace amongst betting sites, it nonetheless should be used when betting.
Lay of the Day
Every Friday, PlayUp unveils their ‘Lay of the Day’ for Saturday racing. Normally it is a race favourite that PlayUp takes on by inflating their odds significantly. For example, Avilius fixed odds quote might be $2.50 but if it is the Lay of the Day, you may be able to get $3.50 with PlayUp. Typically the maximum bet is $100 for this promotion.
Best Tote or Starting Price
PlayUp offers the Best Tote or Starting Price product on all Australian horse races. The product means that you can bet at anytime on any horse race and the receive the higher of four different dividends; the three national totes and the Official Starting Price. Used continually, the Best Tote or SP product can deliver similar returns to odds boost products.