Sportingbet is now BetEasy

Sportingbet ceased operating in Australia in 2015. The business was taken over by William Hill who later merged with CrownBet to form BetEasy.


Sportingbet became William Hill, then BetEasy

In February 2015, the Sportingbet business became known as William Hill Australia. For the most part, the bookmaking outfit operated exactly as it did under the Sportingbet brand. In 2018, William Hill merged with CrownBet to form BetEasy; so, the former Sportingbet business is effectively now BetEasy.

Sportingbet Review was the biggest bookmaker in Australia. They ran an extremely well regarded and trusted brand. Their strength came from the number of betting promotions and free tipping competitions that they provided their customers with. Their leading position within the Australian online betting market has now been assumed by Sportsbet.

The takeover of the Sportingbet business was a sad one for loyal Australian sports fans. William Hill took over with its brand, and did away with the goodwill of the Sportingbet business. William Hill didn’t last long either, eventually merging with CrownBet to form BetEasy in 2018. Former Sportingbet CEO Michael Sullivan has launched a new betting site called BlueBet. BlueBet is run in much the same vein that Sportingbet was and, may of interest to former account holders.

Sportingbet Highlights

  • Former top bookmaker
  • Australian favourite
  • Last Man Standing competition
  • Loyal following
  • Innovative products

Looking for a new bookmaker?

Latest Betting Posts

Free Bets Victoria

Free bets for Victorians One topic that generates a lot of discussion amongst sports betting fans is the availability of free bets offered to residents of Victoria, Australia. There is confusion around the topic due to the Victorian State Government’s ban on bookmakers offering new customers a free bet in return for opening a new … Continue reading "Free Bets Victoria"

Read More

AFL Betting Bonuses

AFL Betting Offers and Bookmaker Promotions for the 2019 Season Free Bet Deals is not publishing bookmaker promotions on the AFL in season 2019. If you are looking for daily AFL betting bonuses, we suggest you visit Free Bet Review’s AFL page, as they publish all of the current offers from betting sites. We do … Continue reading "AFL Betting Bonuses"

Read More

AFL Footy Tipping

2019 AFL footy tipping competitions With the 2019 AFL season just about to kick off, we preview the free footy tipping competitions available where you can earn weekly prize money. Unlike in years previous, there are fewer free competitions on offer this year. Sportsbet is continuing with their long running AFL Million Dollar Tipping competition, … Continue reading "AFL Footy Tipping"

Read More

Sportsbet AFL Footy Tipping

Sportsbet AFL Tipping Competition – Million Dollar Tipping Register for Sportsbet’s free AFL tipping competition for the 2019 season and have the chance to share in $1 million dollars worth of prizes including $20,000 on offer each week! Register here. Sportsbet AFL Million Dollar Tipping Competition is free to enter Entry to the AFL … Continue reading "Sportsbet AFL Footy Tipping"

Read More

Brownlow Medal history and winners

Brownlow Medal history and past winners The Brownlow Medal is the highest individual honour awarded in the Australian Football League (AFL). The medal is awarded to the “best and fairest” player in the competition, and is one of the highlights of AFL Grand Final week. History Also known as the Charles Brownlow Trophy, the medal … Continue reading "Brownlow Medal history and winners"

Read More

Bonus bets NSW

Changes to NSW bonus bet regulations Update 2019: In 2018, the New South Wales government banned the advertising of all betting inducements to NSW residents. The change in legislation effectively means that NSW punters can no longer benefit from the following promotions offered by licensed Australian betting operators: New account bonuses Cash back or money … Continue reading "Bonus bets NSW"

Read More
View All Post