William Hill Australia Review

William Hill, perhaps the biggest brand in online sports betting, a name synonymous with bookmaking, is open for business in Australia. Founded in England way back 1934, the William Hill sports book business has grown through the decades to be recognised as one of the biggest and most reputable bookies in the world. In 2014, William Hill bought an interest in Australian bookmakers Sportingbet, Centrebet and Tom Waterhouse. Following that strategic move, they are now officially operating under the William Hill Australia brand, to service punters Down Under.

Australian sports bettors can expect big things from William Hill. It’s clear that they are going to compete with the industry’s biggest betting agencies on branding and promotion. This means that the promotional value will be transferred to punters in the form of free bets on registration, deposit bonuses for existing Sportingbet customers, and daily sports betting promotions. We recommend riding this wave of generosity during William Hill’s early months of operation. Of course, if it’s reliability and trust that you base your ratings of bookmakers on, you won’t find any provider more reputable. William Hill are a global gaming giant, what’s more, they’re now an international brand on the move with innovative betting software available for their customers use.

Sportingbet becomes William Hill

On February 24 2015, Sportingbet.com.au officially became William Hill. All aspects of the Sportingbet’s bookmaker business were transferred to the new brand. For existing customers of Sportingbet, all account and user details remain the same, however everything is run through and under the William Hill online business. It signals a change for Australia’s online betting providers, Sportingbet was one of the country’s largest and most popular brands, however, evidently the executives saw benefit in introducing the William Hill brand. It’s fair to assume that with the introduction of bigger brands and investment, that intensity of competition will soon follow.

Sportingbet is now William Hill
William Hill

Best Tote Plus 5% on Horse Racing bets

William Hill offers its ‘Best Tote Plus 5%’ product on all metropolitan horse racing meets held in Australia. The product pays 5% on top of the highest dividend declared by the 3 national totes. This is great way to boost winnings.

William Hill racing product

First Past the Post Salute

Horse racing fans will be rewarded with William Hill’s First Past the Post promise. If your horse wins a race, you’ll be paid out immediately and won’t have to wait for correct weight. The promotion also guarantees that any bets that lose as a result of a post race protest, will still be paid out in full.

horse racing payment reward

Customer Service

The William Hill customer service hotline is 1800 007 238. They have a team of trained staff ready to talk you through any issues you may have with the betting platform, or account details.

Betting Interface

One of the advantages of having an account with a large international bookmaking company is the betting platform. The sheer scale of William Hill’s global operations means that they are able to invest heavily in their betting software. As a result, their mobile betting apps and website are rated among the best in the industry. Customers will enjoy the use of fast, easy-to-use yet sophisticated software.

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